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¿Por Qué Anunciarse? Llame (323) 586-9199
10 Powerful Reasons Why You Should Advertise With Us
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There are no small customers for EL AVISO. All of our customers are important and deserve our respect and
attention. That is why we are committed to offer you the best. With that in mind, our qualified staff work hard to
offer you the best.
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With over 250 thousand weekly magazines being circulated, EL AVISO gives our clients the security that their
ads will be seen by over 1,250,000 readers, of which a high percentage are potential customer for you!
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Our managerial staff is highly effective in keeping our end of the contract be verbal or written, giving EL
AVISO reputable image.
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During 20 years EL AVISO has been published without disruptions on a timely manner each and every
week.
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EL AVISO is distributed among 96 different cities, most of which are highly Spanish speaking communities.
They are strategically placed on busy streets, as well as commercial buildings, stores, super markets, bakeries,
laundromats, restaurants, etc..
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Over 80% of our clients have been with us without interruption for over 12 years, in many cases, since they
opened their business. Others that have left for different reasons have returned to use our services, convinced of the
effectiveness of EL AVISO.
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We are not just a TV guide. We are a complete magazine full of valuable information with over 52 articles of
interesting facts that affect our daily lives.
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According to yearly surveys we conduct to better our services, EL AVISO is considered a collector's item
by 13% of the readers and 37% of them keep EL AVISO for more than a month.
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We use the most updated technology to expose your advertisement. EL AVISO has you in mind and we put
our knowledge and experience into it.
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We are a serious publication that is well known. Our readers have taken us beyond our distribution area
making your business visible even beyond our boundaries. This makes EL AVISO a better investment for you and
your business.
| Population |
| Los Angeles County Population |
10,245,572* |
| Hispanic Population 44.6% |
4.6 million* |
| City of Los Angeles |
3,976,071* |
| Estimated January 1, 2006 |
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| Orange County Population |
3,028,792* |
| Hispanics 30.8% |
932,868 |
| Estimated January 1, 2006 |
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The Hispanic Market is the Fastest Growing Consumer Market in the U.S.
Market Profile
- Hispanics are the largest ethnic group in the U.S. with 35.3 million people.
- Hispanics are also the fastest growing ethnic segment with a growth of 58% between 1990 and 2000.
- Hispanics are a young population with a median age of 25.9 years.
- Hispanic households are larger on average with 3.9 members per household.
- 80% of the teen population in Los Angeles County are Hispanic/Latino.
- 75% of hispanics in Los Angeles are from M6xic0, the other 25% are from 20 other Spanish speaking countries, each with its own cultural differences.
- Hispanic/Latino residents greatly contribute to the cultural and economic fabric growth of Los Angeles and the U.S.
More Facts
- 46% of Hispanics are Spanish-dominant speakers
- 23% are bilingual
- 63% speak Spanish at home.
- Hispanics whose first language is Spanish prefer Spanish ads
- Median Household Income for Hispanic/Latinos is $27,500
- Los Angeles Metropolitan Area has 6.5 million hispanics and $198 billion in purchasing power.
*SOURCE: CALIFORNIA DEPT. OF FINANCE; DEMOGRAPHIC RESEARCH UNIT and ORANGE COUNTY CENTER FOR DEMOGRAPHIC RESEARCH
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El Aviso Magazine has 5 distribution areas:
| Los Angeles North 50,000 |
| Los Angeles Central 50,000 |
| Los Angeles South 50,000 |
| San Fernando Valley 50,000 |
| Orange County 50,000 |
250,000 copias cada semana; 1+ Millón Lectores Potenciales
By research we know that every magazine is read by at least 4.5 people and the return is minimum, less than 1%.
We distribute the magazine every Monday and Tuesday, in some places we do refill on Wednesdays.
Every weekend the magazine is gone and people are looking for it, El Aviso Magazine is very well accepted by the readers and 15% of them collect it.
Distribution System
The distribution points of El Aviso Magazine are strategically located where Hispanics have more dense population.
Our readers can find El Aviso Magazine for FREE in:
- Markets
- Bakeries
- Restaurants
- Laundries
- Dentists
- Clinics
- Travel Agencies
- Insurance Agencies
- Meat Markets
- Gas Stations
- Beauty Salons and in most stores and business orioented to the Hipanic Communtity.
El Aviso Magazine has interior racks in stores and offices and we also have News racks in main streets accessible to the readers.
- 250,000 copies each week
- 50,000 Los Angeles North area
- 50,000 Los Angeles Central area
- 50,000 Los Angeles South area
- 50,000 San Fernando area
- 50,000 Orange County
Our Distribution Team Is the Key to our Strength
Audit Facts
- Credible Information
- Truthful Representations
- Honest Dealings
- Reliable Data
- Good Business Practices
Reader's Profile
Country Origin
English Proficiency
Persons per Home
Work Full Time
Income Level
Readers per Gender
Readers per Age
Own a House
Use Internet
Education Level
Specs/Art Works
Magazine Specifications:
- Deadline is every thursday at noon.
- Magazine Trim Size: 8 1/8" (wide) x 10 3/8" (high).
- Page has 5 columns - 1 3/8" wide; Depth of column is 9 3/8".
- Live matter: 7 1/4" wide by 9 3/4" high.
- Bleed sizes: Saddle stitched issues: trim size plus 1/8" on outside edges (8 1/4" wide x 11 1/8" high; spreads: 16 1/2" x 11 1/8"); Perfect Bound issues: trim size plus 1/8" each on outside and gutter edges (8 3/8" x 11 1/8"; spreads: 16 3/4" x 11 1/8"). All type and live matter for bleed pages must be kept at least 3/8" from full-page trim dimensions of 8 1/8" x 10 3/8" or spread 16 1/4" x 10 3/8". Half-page horz. bleed: provide at 8 1/4" (8 3/8" for perfect bound issues) x 5 5/8", trim size is 8 1/8" x 5 ½".
- Publisher/printer will not accept responsibility when color keys rather than progressive proofs are submitted.
Digital Files Requirements:
Please ensure electronic files submitted meet the following requirements:
- Labeling requirements for all disks/media submitted must include: Application/Platform, Name of Advertiser, Contact Person, Phone Number, Return Address, File Number/Name.
- Applications accepted: MAC or PC Platforms; Quark XPress 6.01 or earlier; Adobe Photoshop; Adobe InDesign, Adobe Illustrator, Adobe PDF (high resolution); Macromedia Freehand, Coreldraw.
- Make certain that page size is built at the size of the publication. Full page ads should be set up to correct trim size (8 1/8 x 10 3/8 inches). Allow 1/8 inch for bleed. Files with multiple pages should be created as a single layout file.
- All fonts need to be included and placed in a separate folder; include both screen and printer fonts. Do not stylize fonts in the layout applications.
- All images used need to be included and placed in a separate folder. Do not embed images.
- All graphics must be in TIFF or EPS format, and provided on disk. All photos should be at 300 DPI. All bitmapped graphics (line art) should be at least 600 DPI. No RGB or JPEG compressed images. No LZW compression.
- All colors should be assigned a CMYK value unless spot colors are being used for output.
- Provide full-size laser or color proofs so film can be properly checked.
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