What can your small business do in the midst of Covid- 19? Mandate that sick or at-risk employee’s stay home Employees who are sick should stay home. Period.Coronavirus testing kits are still not widely available, and people who are sick — be it common cold or not — shouldn’t be coming into the office. Make […]

With year-end activities upon us, planning and strategizing tends to consume most of our time and focus. El Aviso Magazine wants you to know how much we appreciate your support throughout the year. We will strive to bring the quality of content you have come to expect. Thank you for trusting us to advertise your […]

We at El Aviso Magazine would like you and your family to enjoy this festive season without having the worries and headaches that are sometimes brought by celebrations gone bad. We want you to avoid pitfalls with unwanted circumstances when celebrating the holidays that every so often get derailed. Holidays are filled with happiness and […]

Small businesses have always been the backbone of our economy: they are resilient and quick to adapt to changes. It seems that today, businesses are having to adapt to the new norms that are being imposed by the government’s regulations and inability to legislate. The cost of our imported goods have increased due to tariffs […]

El Aviso Magazine has always been characterized by adapting to changes, thanks to this ability, we have remained at the forefront of our industry. The title of this article is not just a hollow phrase, it’s what we think and what we live by. ” If you do not change you will be changed … […]

When marketing your business, your goal is to reach and engage with the most people possible. While email, websites and blogs supply customers with information, there is another medium that has proven to be incredibly effective at engaging prospects: text messaging. With its concise nature, timely delivery and prominent position on a customer’s phone, marketing […]

Workplace violence is a problem facing companies today. Each year, approximately two million people are victims of non-fatal violence at the workplace. Often there is no reasonable rationale for this behavior and unfortunately, no employer is immune and no employer can totally prevent it. The best prevention strategy, is to maintain an environment which minimizes […]

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” Marketing is a process where one creates consumer awareness and interest. Branding, advertising, Web design, Social networking are some components of marketing as well as public relations. Branding is an association folks have with a […]

At this point, most small business owners understand and agree that SEO is important. It’s hard to find someone who doesn’t use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of […]

Before committing to a publication there are certain things you should consider… Select a well-established publication, because continuity builds trust, publications with more time on the market have better audience engagement. Continuous advertisers are perceived being as trustworthy as the publication. Demographics are important, make sure the publication has the demographics you are targeting. The […]

Do you have a business without a website? It’s unbelievable how in this day in age some people are still skeptical about getting a website for their business with reasoning such as: “ Websites are expensive”, “ I don’t have the time” or even worse….” I’m busy, I don’t need more customers”. Did you know […]